PROJET 3 / Appendix-a
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Le projet #3 est une expérimentation de la forme pour la forme. N'oubliez pas pourtant que toute forme produite repose sur une idée (même la plus farfelue). Vous travaillerez donc toujours sur le sens mais en mettant cette fois l'emphase sur la composition, la déconstruction, la répétition, le détournement, etc.
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Le projet #3 est une expérimentation de la forme pour la forme. N'oubliez pas pourtant que toute forme produite repose sur une idée (même la plus farfelue). Vous travaillerez donc toujours sur le sens mais en mettant cette fois l'emphase sur la composition, la déconstruction, la répétition, le détournement, etc.
Regardez notamment le travail du studio suisse Fulguro et leurs manipulations des logos Nike, McDo, Volkswagen et Adidas entre autres:
© Fulguro
© Fulguro
© Fulguro
Vous pouvez aussi vous inspirer du travail des artistes pop et leur réutilisation du langage vernaculaire. Le plus connu étant Andy Warhol et son célèbre travail autour du logo Campbell.
Andy Warhol, Big Torn Campbell Soup Can (Pepper Pot), 1962 (© The Andy Warhol Museum, Pittsburgh)
Ou travailler par associations de signes-logos pour arriver à de curieux mais très explicites mélanges...
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